Tent City was located on Beach Street, opposite the Casino. It provided less expensive accommodations than those available at the nearby luxurious Sea Beach Hotel.Each of the 200 tents in Tent City had a wooden floor, lights, and water. It was destroyed along with the Casino in the 1906 fire. By 1907, cottages had replaced the tents and became known as Cottage City.
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This undated post card is titled, " Cottage City, showing Bathing Pavilion and Casino on the Beach, Santa Cruz, Cal. " |
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One Person |
$.75 to $1.00 Per Night |
$5.00 to $7.00 Per Week |
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Two Persons |
$1.50 to $2.50 Per Night |
$9.00 to $15.00 Per Week |
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Four Persons |
$2.50 to $3.50 Per Night |
$15.00 to $28.00 Per Week |
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Eight Persons |
$40.00 Per Week |
The Casa del Rey Hotel was built in 1911 on site of the Cottage City. The next photograph shows the laying of the foundation. The one following it shows the hotel on July 29, 1911.


The advertisement below appeared in the "Program of Events" for the Santa Cruz Marine Pageant of 1912. Note the number of automobiles the 1912 garage could accomodate.
Hubbs & Brisac
Accommodation, 300 Cars Orders for Hire Day and Night
Opposite the Hotel Santa Cruz
Swanton's company went bankrupt in 1912. The boardwalk facilities were closed until 1915 when a new company--The Santa Cruz Seaside Company-- took over. To learn more about the Boardwalk area, read about its beginnings in A First in Hot Bathing, and about its later history in Survival of the Funnest.
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